On the 9th June we were invited to take part in the American fashion label Rag & Bone’s new London store opening!
Me oh my what an experience it was! The 19th-century green-brick building was filled with stunning art by the German street art duo Herakut, starting from the shop floor walls to each of the changing rooms having its own original style. There are stacks of Beano comics that sit next to books on Andy Warhol’s Factory, Zaha Hadid and Studio 54. If you are not a book fan, there is nothing to be worried about! The vintage pinball machine will challenge your nerves. (The Photo Cabin was very excited for that one especially!) Everything was thought through till the every last detail and we loved it!
As you would imagine a place like this had to have a loud and dazzling start. With music provided by DJ Kris Bones, and some crazy magic presented by Troy the Magician, the place attracted quite a few well known faces. We spotted Goldie, Gully Guy Leo, Stacy Martin, Marcus Wainwright, David Haye, Jefferson Hack and Lennon Gallagher to name a few. Everyone was extremely friendly and definitely having lots fun.
Our replica of an old-school Photoautomat photo booth with a personalised light box was a big hit of the night. German street art was a perfect match for this machine. Some of the people mentioned earlier didn’t even hesitate for a minute but jumped straight into the booth and took some pics! It was great fun to be a part of.
Rag & Bone’s new London flagship store is tucked away in trendy Soho on Beak Street. The great art and amazing clothes will give you an another level of quality shopping experience. I would definitely recommend going and having a look.